This no-nonsense guide will show you how to use Facebook as a hugely successful marketing tool for your business. Its step by step format tells you how to build a business Page, how to get thousands of Likes and then how to turn them into customers. No business owner should be without it, as its simple instructions and tried and tested methods virtually guarantee your success, no matter what type of business you are running. Seasoned media guru and marketing expert Nige Burton debunks the myths surrounding Facebook's recent changes, showing you how to turn them to your complete advantage. Never worry any more about plummeting organic reach, but use Facebook's changing algorithm to access your ideal customers - the ones who will spend with you time and again.